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Havas Media’s Mobext develops #TweetMyPower campaign for Earth Hour

Havas Media Group’s mobile marketing brand Mobext
Singapore has partnered with WWF’s Earth Hour to develop a new Twitter-based
campaign called #TweetMyPower to inspire Twitter users to use their power to
make a difference. 
#TweetMyPower is
a hashtag donate platform developed by Mobext that processes donations for
Earth Hour.

Havas Media Group’s mobile marketing brand Mobext
Singapore has partnered with WWF’s Earth Hour to develop a new Twitter-based
campaign called #TweetMyPower to inspire Twitter users to use their power to
make a difference. 
#TweetMyPower is
a hashtag donate platform developed by Mobext that processes donations for
Earth Hour.

This platform works in three easy steps and requires
donors to connect to their Twitter account through the
website www.tweetmypower.earthhour.org, sync their credit cards, make a
donation and join a global
tweet blast stressing the need to #ChangeClimateChange on three Tuesdays in
March.

Earth Hour is
the world’s largest grassroots movement for the environment and through the
Twitter campaign, Earth Hour combines the power of social media with social
cause to help people take action for the planet.

As a
people-driven movement, Earth Hour uses cutting-edge technology for an even
greater impact for crowdfunding of climate and conservation projects, engaging
a global community and sharing stories from around the world. Through the Earth
Hour crowdfunding platform (earthhour.org/crowdfunding), supporting forests in
Uganda or providing solar energy access to families in India is just a click
away. Earth Hour supporters can become virtual conservationists and bring real
people-centered solutions to local climate issues in several countries.

Commenting on the initiative, Sudhanshu
Sarronwala, Chair, Board of Directors, Earth Hour Global said, “Earth Hour
started with an ordinary action – switching off one’s lights – and placed the
power to act in the hands of ordinary people who wanted strong climate action.
Technology’s evolution helps us to do that on an even bigger scale. Be it a
tweet, a digital signature or an online donation, technology empowers anyone
anywhere to take action on our globe’s biggest environmental challenge”.

Commenting on
the campaign, Gautam Dutt, MD, Digital, Havas Media Singapore said, “We believe
that we can truly unleash the power of social media for global causes like
these by creating innovative digital experiences that connect with the users.
Our aim was to create a simple and seamless social payment platform for the
online community that encourages them to contribute to the cause.”

Earth Hour 2015
will take place on Saturday 28 March at 8:30 PM local time. Users
can visit http://ehour.me/EHtracker to
see events happening near them or to create their own Earth Hour.

In Asia-Pacific,
Mobext, the mobile marketing agency brand of the Havas Media Group, offers a
full suite of agency services that include strategy, media, creative, and
technology. It is now present in nine Asian markets, namely India, Indonesia,
Philippines, Singapore, Hong Kong, Vietnam, China, and Australia. The company has
21 global offices and was named the Best Mobile Agency in the US for 2011 and
2012 by the Mobi Awards, and its client pedigree includes McDonald’s,
Coca-Cola, Nestle, Volvo, and Carlsberg.

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