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Havas Media wins integrated media mandate of HolidayIQ

  • Havas Media Group India has won the Integrated Media mandate of HolidayIQ.com
    – one of India’s largest travel community and holiday recommendation engines,
    in a multi-agency pitch. The duties will include traditional, digital and mobile
    solutions. The estimated size of the business is upwards of Rs 30 crore.
  •  
  • Powered by the Indian traveller community and experts, the portal
    • Havas Media Group India has won the Integrated Media mandate of HolidayIQ.com
      – one of India’s largest travel community and holiday recommendation engines,
      in a multi-agency pitch. The duties will include traditional, digital and mobile
      solutions. The estimated size of the business is upwards of Rs 30 crore.
    •  
    • Powered by the Indian traveller community and experts, the portal
      enables travellers to discover, plan holidays and share holiday experiences.
      HolidayIQ gives customised, relevant, information and insights on – places,
      hotels, sightseeing and transport to customers, HolidayIQ said in a release.
    •  
    • Hari Nair, Founder, CEO, HolidayIQ said, “We believe in the science
      of holidays and Havas Media delivered an impressive scientific, strategic
      approach to the business which was in sync with our objectives. Young,
      professional and passionate we look forward to working with this Havas Media
      team.”
    •  
    • “The recommendations from Havas Media had a good balance of data and
      content. Their deep understanding of the category and their thought leadership
      made them win this mandate,” stated Diptakirti Chaudhuri, CMO, HolidayIQ.com.
    •  
    • The win comes on the back of Havas winning the Integrated Media
      business of BlueStone.com. Both these businesses will be handled out of the
      Havas Media Bangalore office. Havas Media Bangalore also handles the media
      duties of Quikr – which is their lead account in the market.
    •  
    • Commenting on the win, Anita Nayyar, CEO, Havas Media Group-India
      and South Asia said, “It is a great win for us. HolidayIQ is a very
      ‘meaningful’ brand in an extremely engaging category.  Havas also has an entrepreneurial DNA which
      allows us to understand the challenges and objectives of these clients better. Bangalore
      is an important market for us and we are seriously investing time and talent in
      expanding our operations here.”

     

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