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Havas Media India wins digital mandate of Caterpillar India

Havas Media Group India has won the digital media
mandate of Caterpillar India post a multi-agency pitch which included leading
digital agencies. This is the second digital win of the year after Ranbaxy and
further strengthens Havas Media Group’s presence in Bangalore.

Caterpillar is a leading manufacturer of construction and mining
equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric
locomotives globally. The
company has been a part of important projects in the infrastructure development
of the nation like the Hirakud and Bhakra Dams (40’s-60’s), Government road
development in the 50’s, the Indus River Basin Project (1962-1977).

Commenting on the development, Deepak Aggarwal, Marketing &
Business Strategy Manager –South Asia, Caterpillar said, “In Havas Media we saw
a perfect partner. Their passion was outstanding. Their ‘Digital at Core’
philosophy was impressive and that translated seamlessly in their strategic
approach and category understanding. We are keen to utilize the power of
Digital Marketing for our growth, and Havas Media has demonstrated the right
direction.”

Speaking
on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We
are delighted at the win. We believe in creating Meaningful Brands and
Caterpillar is an excellent example of such a brand which shows devotion to the
customer. It gives us further scale in our southern operations – specially
Bangalore. Look forward to a great partnership.”

Havas Media had recently won the integrated media mandate of  Ranbaxy, OCM India, Assetz Property Group,
Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and
also took on its digital mandate, and won the digital duties of XOLO Mobile and
Business World magazine.

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