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Havas Media Group announces global partnership with Facebook’s Atlas

Atlas, Facebook’s ad serving and measurement platform
that allows brands to reach people across multiple devices, has agreed a global
partnership with Havas Media Group. The global deal will have a heavy focus on
US and Western Europe and will see the communications network offering the ad
server to its clients during 2015.

Atlas, Facebook’s ad serving and measurement platform
that allows brands to reach people across multiple devices, has agreed a global
partnership with Havas Media Group. The global deal will have a heavy focus on
US and Western Europe and will see the communications network offering the ad
server to its clients during 2015.

The partnership will see Havas Media Group offering
Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4). Havas Media
Group becomes the first company to announce a partnership with this scale and
geographical focus.

The connection of Atlas with Havas Media Group’s
Artemis data platform gives clients the opportunity to accurately track all
interactions people have with a brand up to (and beyond) the point of purchase,
as they experience a variety of brand messages across all media.

Dominique Delport, Global Managing Director Havas
Media Group comments: “Havas Media Group has spent the last 15 years investing
in market leading data driven solutions through Artemis its proprietary data
platform. This partnership, coupled with our clients’ data, will enable us to
find out how people are interacting with brands and then purchasing products as
they travel across devices. We have been working with the Atlas team now since
June 2014 and are delighted that we have partnered with a platform that can
take our analysis beyond previously limiting cookie based offers. It will allow
us to filter, clean and manage data with unprecedented granularity. This
relationship with Atlas, including our participation as a member of the Atlas
Product Council, will enable us to offer best in class, tech neutral solutions
for our clients”.

Erik Johnson, director, Atlas says: “This is a
great step for Atlas and Havas Media Group, bringing the power of people based
marketing to more brands in more countries. Havas Media Group has been a
supporter of our approach that helps brands reach real people across devices
and publishers. The geographical focus and depth of potential client absorption
makes this partnership significant for the industry.”

The partnership takes immediate effect with more Havas
Media Group clients expected to work with the new platform in the coming
months.

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