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Havas Media Group and NewsCred form global partnership

Havas Media Group has partnered with NewsCred’s content marketing platform to manage licensed content from over 5,000 global publishers. 

Havas Media Group has partnered with NewsCred’s content marketing platform to manage licensed content from over 5,000 global publishers. 

The deal enables the Havas agencies and clients to have access to leading publishers worldwide covering a variety of topics and dozens of languages. Publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats (text, pictures, videos, infographic and audio files.) This platform will be further enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015.

This deal comes following nine months of collaboration between Havas and NewsCred with an aim to produce a solution that simplifies and scales the entire content marketing process of each client. The NewsCred software is also being used for Havas clients to enrich corporate websites and to create meaningful thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership. 

Havas global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with further opening during 2015) are already integrating NewsCred and its management platforms to engage with audiences. The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics. 

Dominique Delport, Global Managing Director of Havas Media Group says,“2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.”

Shafqat Islam, Co-Founder & CEO, NewsCred says,“Every brand has a story to tell. We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organization. We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world’s most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform.”

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