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Havas Group’s Mobext and Shazam sign a global partnership

Mobext, the mobile business of Havas Group, and Mobile Network Group recently announced the signing of a global partnership between Mobext, the largest mobile agency, and Shazam, one of the world’s most popular mobile apps.

Mobext, the mobile business of Havas Group, and Mobile Network Group recently announced the signing of a global partnership between Mobext, the largest mobile agency, and Shazam, one of the world’s most popular mobile apps.

The deal will provide clients around the world with direct access to best-in-class, innovative marketing technology solutions. The agreement will provide Mobext with priority access to Shazam’s product roadmap, sharing and exchanging data for global retargeting and profiling.

Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behavior, as well as access to proprietary music prediction models. In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region.

The partnership will be led by Mobile Network Group, Shazam’s long-term partner for over 5 years in France and Europe. Marco Rigon, Global Head of Mobext, said, “Mobext has been among the first agencies to truly understand the power of mobile to reinforce campaigns and build relationships via second screen solutions. We have been able to offer our clients marketing operations that create real business results time and time again. With this agreement with Shazam, we continue to gain momentum with new technologies, driving solutions that use data to amplify clients’ business.”

Rich Riley, CEO of Shazam adds, “Shazam has positioned itself among the top 5 most downloaded and used applications globally. Through our agreement with Mobext and Havas Group, we are reinforcing our relations with a global communications actor who is able to lead the wave of data and understand the strong link between music consumers and global brands.”

Gif source: exchange4media

 

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