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Harish Bahl, Pearl Uppal join hands to launch ecommerce site FashionAndYou.com

Harish Bahl, founder and CEO of Smile Interactive Technologies Group, has joined hands with Pearl Uppal, who recently left Yahoo India as director sales, to launch FashionAndYou.com, an online retail shop of luxury fashion goods. The website is expected to launch its services on November 16, 2009.

Harish Bahl, founder and CEO of Smile Interactive Technologies Group, has joined hands with Pearl Uppal, who recently left Yahoo India as director sales, to launch FashionAndYou.com, an online retail shop of luxury fashion goods. The website is expected to launch its services on November 16, 2009.

FashionAndYou.com claims that it will bring luxury and high fashion brands at discounts upto 70 per cent off retail to its members. According to the company, top designer products will be sold on FashionAndYou.com through member-only sale events, with each sales event lasting only 24 to 72 hours. Membership to the website will be available only by invitation.

“Indian consumers have always perceived internet as a platform to deliver great deals, and luxury brands have long been waiting for alternate sales channels which would extend sales reach without diluting their brand. This business model addresses both these needs very well,” Harish Bahl, founder and chairman, FashionAndYou.com, has said.

“High fashion and luxury brands have dedicated consumers who would love to access these brands at insider prices. With Fashion & You’s vision for convergence of retail and the internet, I am confident that we will redefine how fashion and design goods are marketed and distributed in India,” Pearl Uppal, co-founder and CEO, FashionAndYou.com, has added.

According to Fashion & You, Rahul Narvekar has joined the company as director brand sourcing, while Aakash Goel has joined as director, IT and Operations. Prior to joining Fashion & You, Narvekar was senior general manager at DLF Retail Developers where he helped set up the DLF Emporio Mall in Delhi. Goel has previously worked as a consultant at McKinsey and Company.

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