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Hansa Cequity appoints Nishad Ramachandran as VP and Head of Digital Experience

Nishad Ramachandran, who was the National
Creative Director at iContract, has joined Hansa Cequity as Vice-President and
Head of Digital Experience. Hansa Cequity, part of the RK Swamy Hansa Group, is
an integrated customer marketing and technology services company. Ramachandran
has an experience of 20 years in marketing and has worked with leading brands
like HSBC, Shoppers’ Stop, Asian Paints, etc., and was part of the Cannes
Direct Jury in 2008.

Nishad Ramachandran, who was the National
Creative Director at iContract, has joined Hansa Cequity as Vice-President and
Head of Digital Experience. Hansa Cequity, part of the RK Swamy Hansa Group, is
an integrated customer marketing and technology services company. Ramachandran
has an experience of 20 years in marketing and has worked with leading brands
like HSBC, Shoppers’ Stop, Asian Paints, etc., and was part of the Cannes
Direct Jury in 2008.

S Swaminathan, CEO, Hansa Cequity, said,
“We are pleased to have Nishad lead this new and strategic initiative at
Cequity. Our integrated customer marketing and analytics services have seen
strong growth over the past year. For our growing roster of blue-chip clients
we enhance customer relationships and build customer value by applying data,
analytics and insight-driven campaigns to every interaction. Nishad’s unique
blend of digital strategy, creative and technology thinking for brands will
help us enhance our digital solutions.”

Ramachandran said, “Hansa Cequity has
invested in building a quality team of data scientists, customer strategists
and marketing technologists. With the digital experience practice, we will
truly leverage our promise of customer integrated marketing (CIM) using digital
data, mobile apps and analytics with powerful campaign ideas.”

Hansa Cequity manages over 24 million customer
relationships and analyses over 75 million customer transactions every month
and over 450 real-time multi-channel campaigns every day using an automated
marketing and analytics technology platform.

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