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Hanmer commissioned to promote Shobhaa De’s book online

Hanmer MS&L, a unit of Publicis Group, has been commissioned to promote Shobhaa De’s latest book Superstar India online. The book, published by Penguin Books India, is about India’s sixty years of independence, and how, despite its failings, the country may still acquire a ‘Superstar’ status.

Hanmer MS&L, a unit of Publicis Group, has been commissioned to promote Shobhaa De’s latest book Superstar India online. The book, published by Penguin Books India, is about India’s sixty years of independence, and how, despite its failings, the country may still acquire a ‘Superstar’ status.

Hanmer is using social media and networking sites like Facebook to promote the book. Shobhaa De’s profile page on Facebook has her book cover as the main picture. A video has been uploaded on YouTube as well, where De talks about the book. The agency has also contacted prominent bloggers to promote the book, reports Agencyfaqs.

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