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Groupon acquires SoSasta, Grouper, Twangoo to enter India, Israel, South Africa

US-based daily deal site Groupon.com, which recently raised $950 million from several venture capital firms, has launched Groupon India, Groupon Israel and Groupon South Africa via acquisition of daily deal sites SoSasta.com, Grouper.co.il and Twangoo.co.za, respect

US-based daily deal site Groupon.com, which recently raised $950 million from several venture capital firms, has launched Groupon India, Groupon Israel and Groupon South Africa via acquisition of daily deal sites SoSasta.com, Grouper.co.il and Twangoo.co.za, respectively. According to Groupon, the acquisitions continue its rapid global growth and extend its reach across India, the Middle East and South Africa.

“Collective buying is in its infancy in India, Israel and South Africa and we see strong potential,” Rob Solomon, president and chief operating officer, Groupon, has said. “Groupon is shaping the way local merchants market themselves in every corner of the world.”

In just three months since its launch in October 2010, SoSasta has grown to run daily deals in 11 Indian cities. Serving Tel Aviv and surrounding cities since March 2010, Grouper is recognized as the first and largest deal site in Israel. Twangoo has rapidly grown to serve the most cities of any deal site in South Africa. All three sites will transition to the Groupon brand name in coming months, and will serve deals in the local communities’ primary languages: English in India and South Africa and Hebrew in Israel.

According to Groupon, the company has worked with 58,000 local businesses, served over 100,000 deals worldwide and saved consumers over $1.5 billion since its launch in November 2008. In 2010, Groupon expanded from 1 to 35 countries, launched in almost 500 new markets (from 30 markets in 2009) and grew subscribers by 2,500 per cent from 2 million to over 50 million. Currently, Groupon employs more than 4,000 people in 40 countries.

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