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GoZoop’s review website DecideBuddy helping users to make informed choices

By Saumya Tewari

By Saumya Tewari

Online marketing agency, GoZoop backed review portal DecideBuddy.com
is a digital platform that encourages users to review everything that they use.
Launched in July 2012, the website presently has categories including
automobiles, laptops, mobiles, books, movies, finance, travels, websites and
services.

The core team of the website consists of Dushyant Bhatia who
takes care of overall strategy and marketing (MD, Gozoop Dubai), Ahmed Naqvi
who leads on Design (UI) and Tech (MD, Gozoop India), Rohan Bhansali who works
on Product evolvement (CEO, Gozoop), Pancham Banerjee looks into Marketing
Strategy and Vinay Bari who is the Portal administrator.

Speaking to India Digital Review, Dushyant spells out the
objective behind the launch of the website, “At DecideBuddy, we encourage
customers to make an informed decision while purchasing anything. We showcase
unbiased reviews written by people who have been the users of a particular
product or service. This is just the first phase though. We intend to evolve
into an authority portal with diversified revenue streams in the months to
come.”

DecideBuddy enters a competitive market of review portals but
Dushyant believes the there still exists a huge scope for maturity in this
space.

“There is a dire need of
credibility as far as online review portals in India go. India is definitely a
difficult market when it comes to content creation. We’ve noticed that a
majority of Indians read reviews and make their buying decisions based on the
reviews but when it comes to writing reviews, not many come forward. We’re
targeting all internet users as far as content consumption is concerned. As far
as content creation is concerned, our primary target audiences are students,
homemakers and bloggers,” he added.

Presently, the website claims to have over 200,000+ pageviews
every single month and the traffic has been growing over 100% m-o-m.

Dushyant further adds that a good chunk of traffic comes from
Tier II and Tier III cities. He also explains that although a significant
amount of traffic is coming via search engines and social but what eventually
they are aiming to achieve is conversion of these search engine visitors into
loyalists.

The website will be expanded in terms of new categories, focus
on user interface / experience, value offerings etc in coming months.

“We launched the mobile version of our website last month. Our
new coupon module is all set to launch in Feb 2013. Some big names associated
in here. We’re currently working on mobile apps across platforms. Our
development team is working on evolving our search algorithm which is likely to
evolve with more and more reviews coming in. Analytics module for the brand
owners is being worked upon. Product discovery feature too is in the pipeline,”
he said.

Speaking on the funding aspect, Dushyant said there are not
looking for external funding and they are happy being bootstrapped.

However, explaining their business model, he said that ad
revenues are likely to form a chunk of their revenues. The monetization plans
of the website will include advertising, affiliates / coupon redemption model.
B2B model will be explored but a couple of months down the line.

“I’d like to believe 80% of our revenues are likely to be via
advertising model in next 12 months. Affiliate/Coupon redemption model seems
very promising and we’re in a process of chartering into this territory. We’ve
got major brands on board and are looking to expand our reach within the
country,” he said.

Informing about DecideBuddy’s future plans, Dushyant said “Currently we’re serving Indian consumers but soon plan to launch DecideBuddy
in UAE, wherein Gozoop already has a physical presence. The website is aiming
to penetrate deeper into the Indian market and have presence in at least three
countries by the end of 2013.”

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