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Google & Twitter strike a deal to make tweets more searchable

Popular micro-blogging service Twitter has reportedly inked
a deal that will put tweets inside of Google search results. Twitter already
has a similar deal in place with Microsoft’s Bing and Yahoo.

The two respective giants have worked out a deal that gives
the Google full access to Twitter’s 140-character updates from its 284 million users

Popular micro-blogging service Twitter has reportedly inked
a deal that will put tweets inside of Google search results. Twitter already
has a similar deal in place with Microsoft’s Bing and Yahoo.

The two respective giants have worked out a deal that gives
the Google full access to Twitter’s 140-character updates from its 284 million users

According to the Wall
Street Journal
, with greater placement in Google’s search results, Twitter
could drive more traffic to its site. And this could enable the company to one
day sell advertising to these visitors when they come to the site, and also entice
them to sign up for the service.

This is not the first time the pair has made such a deal.
Four years ago, a similar deal was in place, but it ended in 2011. Google
launched its own social network competitor, Google+, the very same year hoping
to compete with the likes of Twitter and Facebook. The deal will reportedly
start showing its effect in near real-time in the first half of 2015.

Twitter has said in recent months that its aim is to build
the world’s largest daily audience, a goal it hopes to achieve by serving those
beyond its registered users. It has identified two additional audiences: those
who visit but don’t sign up for Twitter, and those who view Twitter content on
other media properties.

Twitter is also reportedly planning a new research and design
centre in Bangalore, its first office of that kind outside of the US. This news
follows Twitter’s acquisition of Bangalore-based startup
ZipDial
last month. The company will reportedly be using that team as the
basis for the new facility.

 

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