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Google to sell its Performics search marketing unit to Publicis Groupe

Google has decided to sell its Performics search marketing unit to the France-based advertising holding company Publicis Groupe.

Performics had been owned by DoubleClick, and ever since Google’s acquisition of that company in March 2008, Google has been expected to unload Performics.

Google has decided to sell its Performics search marketing unit to the France-based advertising holding company Publicis Groupe.

Performics had been owned by DoubleClick, and ever since Google’s acquisition of that company in March 2008, Google has been expected to unload Performics.

The conflict of interest is pretty clear, given that Performics advises clients on how to maximize their visibility on Google, writes New York Times.

Launched in 1998, Performics currently has over 130 search engine marketing (SEM) clients and nearly 200 search marketing specialists with employees in US, UK, Germany, Australia, Singapore and China.

“Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being a part of it,” Eric Schmidt, chairman and CEO, Google, has said.

Maurice Lévy, chairman and CEO, Publicis Groupe, has said, “The acquisition of Performics will not only bring critical mass to Publicis Groupe’s formidable Search capabilities, but it will also enhance our affiliate marketing and overall performance marketing offering.”

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