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Google to discontinue Great Online Shopping Festival

  • Google has announced it will be discontinuing its ‘Great Online
    Shopping Festival’ from this year. Started in 2012, GOSF began as the Indian
    version of ‘Cyber Monday’ to encourage Indians to shop online by offering
    discounts and deals across categories.
  •  
  • “Today, India has many flourishing and successful e-commerce
    companies and there are multiple deal days being hosted by various e-tailers

    • Google has announced it will be discontinuing its ‘Great Online
      Shopping Festival’ from this year. Started in 2012, GOSF began as the Indian
      version of ‘Cyber Monday’ to encourage Indians to shop online by offering
      discounts and deals across categories.
    •  
    • “Today, India has many flourishing and successful e-commerce
      companies and there are multiple deal days being hosted by various e-tailers
      delivering great value to shoppers across India. Users don’t have to wait for
      12 months to get the best deals online. Small and medium businesses no longer
      have to wait for www.gosf.in to find customers from all across India,”
      Google India Industry Director (E-commerce, Local and Classified) Nitin
      Bawankule said in a blog.
    •  
    • Bawankule said while there were learnings for the company and the
      industry with the GOSF, “the time has come for us to bid adieu” to
      it.
    •  
    • “Back then, India had 130 million Internet users with only 8
      million Indians shopping online, and the total online shopping industry was
      approximately $2 billion,” he said.
    •  
    • Fast forward to 2015, India has over 350 million Internet users and
      over 50 million online shoppers projected to reach 100 million by 2016, and the
      industry is already over $10 billion, he added.
    •  
    • In the maiden edition of GOSF, Google saw over 90 retailers
      participating and traffic from over 5,00,000 points. This grew to over 240
      retailers and 2 million in traffic in 2013 and further to more than 550
      retailers and 14 million in traffic last year.
    •  
    • “We will continue to invest in initiatives to empower small and
      medium businesses, and work along with the industry to make Internet a growth
      engine for the country,” Bawankule said.

     

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