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Google ties up with Intel, Sony to bring internet into the living room through Google TV

Google has joined hands with Intel and Sony to develop a platform, called Google TV that will bring the internet into the living room through a new generation of televisions and set-top boxes. The three companies have tapped Logitech, which specializes in remote controls and computer speakers, for peripheral devices, including a remote with a tiny keyboard.

Google has joined hands with Intel and Sony to develop a platform, called Google TV that will bring the internet into the living room through a new generation of televisions and set-top boxes. The three companies have tapped Logitech, which specializes in remote controls and computer speakers, for peripheral devices, including a remote with a tiny keyboard.

Google has built a prototype set-top box, but the technology may be incorporated directly into TVs or other devices. Based on Google’s Android operating system, the TV technology runs on Intel’s Atom chips. A person with knowledge of the project has said that Google TV would use a version of Google’s Chrome web browser, which currently does not work on Android phones.

For Google, the project is a pre-emptive move to get a foothold in the living room as more consumers start exploring ways to bring the web content to their television sets. Google wants to aggressively ensure that its services, in particular its search and advertising systems, play a central role. “Google wants to be everywhere the internet is so they can put ads there,” according to a person with knowledge of the project. [Source: New York Times]

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