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Google testing to integrate more tweets in its mobile search results

In February, Google signed a major deal with Twitter that gave the search engine much broader access to the thousands of tweets posted every minute. 

And now, according to the report, the company has started integrating them into search results on smartphones. 

As picked up by Search Engine Land, Google has begun showing relevant tweets when users search for certain trending topics. 

In February, Google signed a major deal with Twitter that gave the search engine much broader access to the thousands of tweets posted every minute. 

And now, according to the report, the company has started integrating them into search results on smartphones. 

As picked up by Search Engine Land, Google has begun showing relevant tweets when users search for certain trending topics. 

Today for example, tweets are appearing for search queries around “May the 4th be with you” and “Carly Fiorina.” 

When asked about the same, the company said that, so far, it is “small experiment.” In the Search Engine Land report, the company was quoted as saying, “As mentioned in Twitter’s earnings call back in January, we’ve partnered to bring their real-time content to Google Search. We’ve started some small experiments in mobile search, but we don’t have more to announce at this point.”

Google already surfaces important or popular tweets when they clearly pertain to your search term, but this partnership gives the company a much deeper peek at Twitter activity as it happens.

For now, they’re grouped in a carousel that users can swipe through for additional tweets. Twitter CEO Dick Costolo had earlier told the media that web users would begin seeing the deeper ties between both companies in May. On Friday, Google+ launched its own Twitter account — four years after Google’s social network was introduced.

 

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