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Google starts demoting mobile sites with large app install ads

  • Google has implemented
    its decision to downrank mobile webpages that show large app install advertisements
    in the foreground, reported
    Gadgets360.
    • Google has implemented
      its decision to downrank mobile webpages that show large app install advertisements
      in the foreground, reported
      Gadgets360.
    •  

    •  
    • These webpages will
      not be marked as mobile-friendly.
    •  
    • “Sometimes a
      user may tap on a search result on a mobile device and see an app install
      interstitial that hides a significant amount of content and prompts the user to
      install an app. Our analysis shows that it is not a good search experience and
      can be frustrating for users because they are expecting to see the content of
      the Web page,” Google had said in a blog post in September.
    •  
    • The post further
      recommended that instead of giving full-page interstitials, the webmasters can
      use mobile-friendly formats such as app install banners. “We hope that
      this change will make it easier for searchers to see the content of the pages
      they are looking for,” the blog post added.
    •  
    • The move is just one
      of several implemented by Google since last year, when it announced its focus
      on promoting mobile-friendly sites in mobile search results. Google had also announced
      a search label that will show-up in mobile search results, and let users know
      which result is best optimised for smartphones and tablets.
    •  
    • The firm in February
      this year announced that mobile-friendly websites will receive a higher ranking
      in mobile search results, and more content from within apps will be visible in such
      search results for signed-in users. The search giant noted that it is expanding
      use of mobile-friendliness as a ranking signal, and with this coming into
      effect for mobile searches in all languages worldwide, it will certainly have a
      “significant impact” in Google Search results.
    •  
    • “App install
      banners are supported by Safari (as Smart Banners) and Chrome (as Native App
      Install Banners). Banners provide a consistent user interface for promoting an
      app and provide the user with the ability to control their browsing experience,”
      said Daniel Bathgate, Software Engineer, Google Search in a Google Webmaster
      blog post.

     

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