Google India has launched a shopping tool that will enable users to compare prices in different online stores for a specific product, such as mobile phone, washing machine, mobile phone, washing machine, book, air fare, or wedding ring. According to Google, the shopping tool also allows users to select a price range. For example, a user can search for all flat screen televisions between Rs 15,000 and Rs 20,000.
To use Googleâ€™s Shopping tool, one needs to enter the product name into the search box at Google.co.in. Then, on the results page, click on the â€˜Show Optionsâ€™ link located above the search results and select â€˜Shoppingâ€™. Once the user starts seeing shopping results, he can customize his filtering options as required.
Vinay Goel, head of products, Google India, has said, â€œOur research shows that online search has become an integral part of the product purchase decision process made by Indian users. Consumers on an average spend 35 per cent of their time researching for products online before they make a purchase decision. This new tool is designed to help users make decisions faster and find deals online enhancing their research experience.â€