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Google rules internet search in India; Rediff leads local search engines

Google sites ranked as the top search property in India with more than one billion searches conducted in June 2008, representing 81 per cent of the market, according to a study by US-based internet research firm comScore Networks. The study also reveals that an average internet user in India conducts about 53 searches a month, as against the worldwide average of 93.

Google sites ranked as the top search property in India with more than one billion searches conducted in June 2008, representing 81 per cent of the market, according to a study by US-based internet research firm comScore Networks. The study also reveals that an average internet user in India conducts about 53 searches a month, as against the worldwide average of 93.

Yahoo Sites ranked second with 9.4 per cent market share, followed by Ask Network (1.9 per cent) and Microsoft sites (1.7 per cent). Rediff.com ranked fifth with 1.5 per cent share. Facebook and People Group (Shaadi.com) had 0.8 per cent market share each, while CNET Networks and Wikipedia sites had 0.4 per cent each.

The comScore study, which includes internet users of 15 years and above and excludes searches from public computers such as internet cafes and access from mobile phones or PDAs, states that more than 23 million Indian internet users conducted 1.24 billion total searches in June 2008.

“The Indian search market is dominated by global internet brands, with Google attracting the wide majority of searches,” Jack Flanagan, executive vice president, comScore, has said. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 per cent of all searches, indicating that there is substantial room for growth among the local internet brands.”

“Though India represents more than 15 per cent of the world’s population, it accounts for less than two per cent of global internet searches,” Jack Flanagan has added. “It will be interesting to see if this gap narrows as more people in India gain internet access and ramp up their use of search over time.”

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