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Google pulls out of its proposed ad agreement with Yahoo

Google has decided to end the ad agreement it signed with Yahoo in June 2008, following anti-trust opposition from the US Justice Department. The agreement, if implemented, would have given Yahoo the option of using Google to provide ads on its websites and its publisher partners’ sites in US and Canada.

Google has decided to end the ad agreement it signed with Yahoo in June 2008, following anti-trust opposition from the US Justice Department. The agreement, if implemented, would have given Yahoo the option of using Google to provide ads on its websites and its publisher partners’ sites in US and Canada.

“We feel that the agreement would have been good for publishers, advertisers, and users — as well, of course, for Yahoo and Google,” David Drummond, senior vice president, corporate development and chief legal officer, Google, has said .

“However, after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners,” David Drummond has added.

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