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Google plans to change the way it recommends websites on smartphones

Search engine giant Google is reportedly about to change the way its search engine recommends websites on smartphones and tablets. 

According to a Times of India report, Google’s new formula won’t affect searches on desktop and laptop computers, but it will have a huge influence on how and where people spend their money. Hence, Google’s new rating system is being billed by some search experts as “Mobile-geddon.”

Search engine giant Google is reportedly about to change the way its search engine recommends websites on smartphones and tablets. 

According to a Times of India report, Google’s new formula won’t affect searches on desktop and laptop computers, but it will have a huge influence on how and where people spend their money. Hence, Google’s new rating system is being billed by some search experts as “Mobile-geddon.”

The revised formula is scheduled to be released on Tuesday and will favor websites that Google defines as ‘mobile-friendly.’ Websites which do not fit the description will reportedly be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings. 

“Some sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices,” Itai Sadan, CEO of website-building service Duda, told the Times of India.

According to the report, the company has been urging websites for years to cater to the users on mobile. Websites must be designed to load quickly on mobile devices. Content must be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.

In a bid to minimize complaints, the company disclosed its plans nearly two months ago. It also created a step-by-step guide and a tool to test compliance with the new standards.

While most major merchants and big companies already have websites likely to meet Google’s mobile standard, the new formula threatens to hurt millions of small businesses that haven’t had the money or incentive to adapt their sites for smartphones.

“A lot of small sites haven’t really had a reason to be mobile friendly until now, and it’s not going to be easy for them to make the changes,” McGee was quoted in the report as saying.

According to the Times of India report, Google’s search formula weighs a variety of factors to determine the rankings of its results. One of the most important considerations has always been whether a site contains the most pertinent information sought by a search request.

But with this new formula in place, experts fear that Google’s mobile search may relegate some sites to the back pages of the search results, even if their content is more relevant to a search request than other sites that happen to be easier to access on smartphones.

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