Top News

Google pays 68% of revenue collected from AdSense for content ads to its partner websites

Google has said it pays 68 per cent of the revenue collected from advertisers for AdSense for content ads to its partner websites. As for its AdSense for search partners, Google has said it pays a 51 per cent revenue share, worldwide, for the search ads that appear through their implementations.

The remaining portion that Google keeps reflects its costs including the expense, research and development involved in building and enhancing AdSense, the core search and AdWords technologies, according to Neal Mohan, vice president, product management, Google AdSense.

Google has said it pays 68 per cent of the revenue collected from advertisers for AdSense for content ads to its partner websites. As for its AdSense for search partners, Google has said it pays a 51 per cent revenue share, worldwide, for the search ads that appear through their implementations.

The remaining portion that Google keeps reflects its costs including the expense, research and development involved in building and enhancing AdSense, the core search and AdWords technologies, according to Neal Mohan, vice president, product management, Google AdSense.

Google AdSense for content allows publishers to generate revenue from ads placed alongside web content, while AdSense for search allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results.

Google also offers additional AdSense products including AdSense for mobile applications, AdSense for feeds, and AdSense for games. However, the company has not disclosed the revenue shares for these products saying “they are quickly evolving, and we are still learning about the costs associated with supporting them”.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close