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Google most discussed technology brand in India: Study

Google, Microsoft and Yahoo have emerged as the three most discussed technology brands in terms of volume of conversations, securing about 20 per cent, 12 per cent and 5 per cent of all monitored conversations respectively, according to the first Digital Brand Index (DBI) for India released by public relations firm Edelman in partnership with Brandtology.

Google, Microsoft and Yahoo have emerged as the three most discussed technology brands in terms of volume of conversations, securing about 20 per cent, 12 per cent and 5 per cent of all monitored conversations respectively, according to the first Digital Brand Index (DBI) for India released by public relations firm Edelman in partnership with Brandtology. Twitter emerged as the ‘buzziest’ channel in India with almost 60 per cent of the overall conversation share.

“While internet penetration remains a challenge in India, the appetite to search and share information is growing exponentially. This is especially true with technology brands,” Sachin Talwar, national director, corporate practice, Edelman India, has said. “What is especially striking is the rising influence of social media channels such as Twitter which dominates with a two-thirds share of all conversations about technology brands in India.”

“The DBI shows which brand names are more active than others, but the real opportunity for brand owners is to identify and engage influential channels and voices through compelling social media content. This is what will ultimately increase their brand buzz and profitability,” Kelly Choo, co-founder and business development director, Brandtology, has said.

According to Edelman, the Digital Brand Index was conducted across eight key markets in the Asia Pacific region, namely, Australia, China, Hong Kong, India, Indonesia, Malaysia, Taiwan and Singapore. For preparing the DBI index for India, 74,452 online conversations pertaining to 96 large technology brands, contained within 423 influential channels — including influential blogs, forums, and online news outlets — were monitored between July and September 2009.

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