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Google Local Business Centre introduces dashboard feature for business owners in India

by Satrajit Sen

Google India has introduced a dashboard feature in its Local Business Centre. According to Google, the new feature would allow business owners who have listed their businesses on LBC to know where their customers come from and what they searched for to find them.

by Satrajit Sen

Google India has introduced a dashboard feature in its Local Business Centre. According to Google, the new feature would allow business owners who have listed their businesses on LBC to know where their customers come from and what they searched for to find them.

Local Business Centre enables business owners to list their businesses in Google database and thus appear on Google Search and Google Maps. The dashboard feature was first launched in US in June 2009 and now Google has introduced it in India.

“By using this feature, business owners will also be able to identify trends, such as days of the week when interest in their business spikes or seasonality in the types of searches that lead potential customers to their listings. Owners will also be able to better determine how changes to their listings influence the traffic,” Manik Gupta, product manager, local and maps, Google India, has told AlooTechie.

“Our objective is to help both the users and the local business owners in India. With the dashboard feature, we will provide the business owners the data which will help them make an informed decision about their businesses, which in turn will help the consumer. Hence, the feature is actually benefitting both the user and the owner,” Manik Gupta has said.

According to Google, the dashboard feature will provide business owners with information regarding three criteria. Firstly, the dashboard will provide information about impressions that will let the business owners know the number of times their business listing appeared as a search result on Google Search or Google Maps search in a given period.

Secondly, it will have information on actions which will show the number of times users clicked through to the business’ website or requested driving directions to the business. And finally, the dashboard will provide information on the top search queries showing which queries led users to the business listing and whether more customers are finding the listing for a cafe by searching for ‘tea’ or ‘coffee’.

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