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Google launches Think Insights to provide digital marketing trends to marketers

Google has launched Think Insights as a new website where
the company will publish its data-supported insights about digital marketing
trends. The website houses papers, case studies, videos to help marketers better
understand how people use the web. Questions such as ‘How do new mothers use
the Internet? When do people really start their holiday shopping? What trends
typify today’s Hispanic web user?’ will be answered by Google via the new site

Google has launched Think Insights as a new website where
the company will publish its data-supported insights about digital marketing
trends. The website houses papers, case studies, videos to help marketers better
understand how people use the web. Questions such as ‘How do new mothers use
the Internet? When do people really start their holiday shopping? What trends
typify today’s Hispanic web user?’ will be answered by Google via the new site
so that marketers can make better informed decisions, the company claimed.

“At Google we believe data beats opinion. So we
work hard to study the world of consumer behavior, digital and media, and we are
pleased to share what we have learned. The site already includes hundreds of studies,
videos and webinars, and we will be updating it regularly,” Lisa Gevelber, director
of marketing, Americas, Google has said.

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