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Google launches shopping search engine Boutiques.com

Google has launched Boutiques.com, a shopping search engine that allows users to find and discover fashion goods through a collection of boutiques curated by celebrities, stylists, designers and fashion bloggers. Boutiques.com also offers an opportunity for designers and fashion retailers to showcase their collections and help drive traffic to their websites.

Google has launched Boutiques.com, a shopping search engine that allows users to find and discover fashion goods through a collection of boutiques curated by celebrities, stylists, designers and fashion bloggers. Boutiques.com also offers an opportunity for designers and fashion retailers to showcase their collections and help drive traffic to their websites.

According to Google, Boutiques.com is built on technology developed by its team of fashion experts who work with engineers to “teach our computer systems to understand various patterns, pairings, and genre definitions”. When the users sign into their account, Boutiques.com learns about their style and preferences and in turn, provides them better results and recommendations over time.

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