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Google launches alliance to promote Indian language content online; aims to engage 300M more users by 2017

Google has announced the launch of the Indian Language
Internet Alliance, a group of publishers committed to promoting Indian language
content on the internet.

The online search giant says it aims to engage 300 million Indian language
speakers through the initiative by 2017, reports the Times of India. The
alliance will work together to accelerate building Indian language content for
users in the country.

Google has announced the launch of the Indian Language
Internet Alliance, a group of publishers committed to promoting Indian language
content on the internet.

The online search giant says it aims to engage 300 million Indian language
speakers through the initiative by 2017, reports the Times of India. The
alliance will work together to accelerate building Indian language content for
users in the country.

In an event today, Google also demonstrated voice search in Hindi, a Hindi
keyboard (Google Hindi Input) and also launched hindiweb.com, a website for
discovering Hindi content online.

Apart from Google, the group of publishers includes Times Internet, C-Dac,
Reverie Language Technologies, LinguaNext Technologies, DB Digital, and Amar
Ujala Publications among others.

(Source: TOI)

Amit Singhal, Google’s SVP of Search said, “Our mission at Google is to
ensure the world’s information is universally accessible, and this includes the
millions of users in India who are about to come online for the first time.
Hindi Voice Search will be just one of the many steps Google is taking to
empower the Indian language users and advertisers to take advantage of the
web’s huge economic and social potential.”

According to Google, there are over 200 million internet users in India, about
16% of its population of 1.2 billion. It aims to add 300 million more users by
2017 through the alliance.

“Google is very committed to bringing new internet users online in India,”
said Rajan Anandan, VP & MD of Google India.”The web holds great potential
to empower many Indians economically and socially, and thanks to the smartphone
revolution, many millions of Indians will be coming online for the first time
in the next few years. Through the Indian Language Internet Alliance, we want
to help content creators to act now and build relevant content for these new
Indian language mobile users.”

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