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Google launches Ad Planner tool for online media buyers

Google has launched Google Ad Planner that provides general traffic and demographic information for websites, including gender, age, education and household income. The new service is aimed at helping online media planners in selecting websites where they could place their ads to get maximum impact.

Google has launched Google Ad Planner that provides general traffic and demographic information for websites, including gender, age, education and household income. The new service is aimed at helping online media planners in selecting websites where they could place their ads to get maximum impact.

Google Ad Planner also allows users to enter demographics and sites associated with their target audience, and the tool will return information about sites that the targeted audience is likely to visit. The users can also get aggregate statistics for the sites they have added to their media plan.

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