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Google launches +1, a recommendation feature for search results

Google Inc has launched +1 button which will allow users to rate and recommend a particular search result on Google’s search page. Initially, +1’s will appear alongside search results and ads, on Google.com search page, but in the weeks ahead they will appear in many more places including other Google products and websites across the web. The feature is currently available to select users in US.

Google Inc has launched +1 button which will allow users to rate and recommend a particular search result on Google’s search page. Initially, +1’s will appear alongside search results and ads, on Google.com search page, but in the weeks ahead they will appear in many more places including other Google products and websites across the web. The feature is currently available to select users in US.

To use the new recommendation system, users need to create a Google Profile. Any +1 clicks that users make will be publicly visible to their network of contacts, which is based on existing contacts in Google products such as the company’s Gmail and its GTalk.

“We are confident that +1, combined with all of the social content we’re now including in search, will mean even better, more relevant results than you get today. Eventually, the feature may begin to influence the ranking of search results, though that is only under consideration. Results are now ranked via a closely guarded algorithm,” the company has said.

According to Matt Cutts, principal engineer for search, Google, the +1 buttons were part of the evolution of Google’s own social search efforts, rather than a direct response to Facebook’s Like buttons. “We always keep an eye out on what other people are doing, but for me the compelling value is just that it’s right there in the search results,” said Cutts.

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