Top News

Google introduces Accelerated Mobile Pages for fast, lag-free loads

  • Google has announced
    it is piloting a program called Accelerated Mobile Pages that allows users to
    search for news and pull up a host of articles from publishers instantly.
  •  
  • But unlike Facebook’s
    Instant Articles, or Apple Inc’s Apple News, publishers do not pay Google to
    have their articles show up.
  •  
  • “This is a
    • Google has announced
      it is piloting a program called Accelerated Mobile Pages that allows users to
      search for news and pull up a host of articles from publishers instantly.
    •  
    • But unlike Facebook’s
      Instant Articles, or Apple Inc’s Apple News, publishers do not pay Google to
      have their articles show up.
    •  
    • “This is a
      deal-less environment,” Richard Gingras, head of news at Google, said at a
      media event announcing the program.
    •  
    • “… After
      discussions with publishers and technology companies around the world, we’re
      announcing a new open source initiative called Accelerated Mobile Pages, which
      aims to dramatically improve the performance of the mobile web. We want
      webpages with rich content like video, animations and graphics to work
      alongside smart ads, and to load instantaneously. We also want the same code to
      work across multiple platforms and devices so that content can appear
      everywhere in an instant—no matter what type of phone, tablet or mobile device
      you’re using. The project relies on AMP HTML, a new open framework built
      entirely out of existing web technologies, which allows websites to build
      light-weight webpages,” Google said in a blogpost.
    •  
    • Google, however, declined
      to say when it would be available for public use.
    •  
    • Publishers have been
      struggling to get their Web-based content to load as seamlessly as it does
      inside their own apps. And adblockers, which allow users to block certain
      content, have made it increasingly important for news publishers to make their
      sites more user-friendly, and to ensure they do not have ads that take long to
      load or cause articles to reformat.
    •  
    • Image result for google
    •  
    • Twitter Inc is one of
      the partners piloting Google’s Accelerated Mobile Pages project and plans to
      link to it through its own app, Michael Ducker, product manager at Twitter,
      said.
    •  
    • The New York Times,
      Vox.com, Buzzfeed and La Stampa are among other publishers participating in the
      pilot.
    •  
    • While Accelerated
      Mobile Pages will not be immune to adblockers, Google and publishers say the
      new format will lend itself to a more consumer-friendly ad experience, where
      ads load instantly.
    •  
    • The product will
      initially be available to news publishers, but Google is open to offering it to
      other types of content providers eventually, Gingras said.

     

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close