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Google India’s internet safety campaign ‘Be NetSmart’ moves to Delhi

Google India, in association with IAMAI, the government and local law enforcement authorities, has launched the second leg of its nationwide internet safety campaign, Be NetSmart, which was first introduced in Mumbai on 18th February 2008 and focused on school children in sixth standard and above.

The second leg of the Be NetSmart campaign was launched in Chennai on 25th August, then initiated in schools across Kolkata on 2nd September and is now being taken to schools in New Delhi starting 15th September 2008.

Google India, in association with IAMAI, the government and local law enforcement authorities, has launched the second leg of its nationwide internet safety campaign, Be NetSmart, which was first introduced in Mumbai on 18th February 2008 and focused on school children in sixth standard and above.

The second leg of the Be NetSmart campaign was launched in Chennai on 25th August, then initiated in schools across Kolkata on 2nd September and is now being taken to schools in New Delhi starting 15th September 2008.

‘Be NetSmart’ is an interactive campaign that is focused on students, parents and teachers. According to Google, the campaign aims to celebrate the goodness of the internet, applaud its impact on society and educate India’s youth on internet safety.

The sessions in schools cover topics that range from the positive use of the internet and its increasing role in our lives, to responsible online conduct such as the need to maintain confidentiality, safely download content, carefully post pictures, and cautiously engage in chatting.

During the ‘Be NetSmart Week’ campaigns in Mumbai, Chennai and Kolkata, Google employee volunteers and police authorities visited English, Hindi, Marathi, Gujarati, Urdu, Tamil and Bengali medium schools. According to Google India, the ‘Be NetSmart’ campaign has reached more than 36,000 students since February 2008.

Shailesh Rao, managing director, Google India, has said, “The Be NetSmart campaign is not a story about one organisation. It is a story about the young people of India using a powerful medium like the internet to realise their highest potential. It is vital to empower our youth with all the tools and the knowledge that will help them build a better future.”

“The Be NetSmart campaign is a nucleus around which we would like to build a nationwide campaign for making the internet pleasurable, useful and safe,” Subho Ray, president, Internet and Mobile Association of India, has said. “Towards this end, I appeal to all business leaders who have reposed their faith in the digital medium to join hands and support us in our endeavour.”

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