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Google India to expand sales team and focus on small and medium businesses in 2011

Google has planned to expand its sales team in Asia by hiring 500 people in 2011, and a good part of that will be for India. The Economic Times has quoted Rajan Anandan, managing director and VP, sales and operations, Google India saying that the company is expanding the sales team and is reaching out to small and medium businesses (SMBs) who at present don’t advertise at all.

Google has planned to expand its sales team in Asia by hiring 500 people in 2011, and a good part of that will be for India. The Economic Times has quoted Rajan Anandan, managing director and VP, sales and operations, Google India saying that the company is expanding the sales team and is reaching out to small and medium businesses (SMBs) who at present don’t advertise at all.

“At 100 million, India has the third-largest internet user base globally. More people are transacting business online and it’s the right time to monetise the internet. Also there are 35 million SMBs, less than 100,000 of which do any kind of advertising. We see this as a massive untapped opportunity as they are very return-on-investment focused. By advertising online they know exactly the outcome of the money spent- SMB pays if it gets a lead or someone clicks on their site,” said Anandan.

Google India will also focus on increasing ad revenues from large enterprises with revenue between Rs 200 crore to Rs 1,000 crore a year. “We have 22 of the 25 largest advertisers in India who advertise on Google. YouTube has crossed 20 million unique users in India. And there is AdMob. With 40 million mobile internet users, even without 3G, it creates a very interesting mobile opportunity,” Anandan added.

Google India is also entering into partnerships with advertising agencies and is increasing its focus on mobile and display advertising. The company is also betting on cloud-based software services to tap the big and small companies.

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