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Google India offering Rs 2500 worth of free online advertising to small businesses

Google India has launched an initiative for small and medium businesses to help them jump start their online advertising campaign on its AdWords platform for free. According to the company, SMBs can avail Rs 2500 worth of advertising coupons by calling 1860 266 6622 and registering their websites with Google India Ad Words platform AdWords.Google.co.in.

Google India has launched an initiative for small and medium businesses to help them jump start their online advertising campaign on its AdWords platform for free. According to the company, SMBs can avail Rs 2500 worth of advertising coupons by calling 1860 266 6622 and registering their websites with Google India Ad Words platform AdWords.Google.co.in.

Sridhar Seshadri, head, online sales, Google India, has said, “Small and medium businesses have always wanted to advertise to get more business but that option has consistently remained beyond their reach because of the high costs associated. But with Google’s AdWords platform, they no longer have to worry as they can start advertising with a budget as low as Rs 200 per day and grow it as per their business demand.”

“The combined benefits of the online medium and Google AdWords platform enables SMEs to target precisely, pay only for results, and stay firmly in charge of costs. Besides this, online is also a smart place to be when your customers are price-conscious and doing a lot of research on the web before they make a purchasing decision,” Sridhar Seshadri has added.

According to Yashish Dahiya, CEO, PolicyBazar.com, the company receives around 100-200 leads per day through Google AdWords. Rishi Sachdev, founder, AryanFlorist.com, claims that Google AdWords accounts for 70 per cent of his company’s web traffic and 90 per cent of its business. “I advise others to start Google AdWords campaigns with a modest budget, focus on the right keywords and use text ads and then scale-up their investments gradually,” Sachdev has said.

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