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Google India launches Internet safety campaign for students

Google India has launched a national internet safety campaign called Be NetSmart. The campaign was launched in Mumbai on 18th February 2008, in collaboration with the Mumbai Police. Since then, Mumbai Police and Google employee volunteers have reached nearly 15,000 students, 300 teachers, and 30 schools with the Be NetSmart message and eventually aim to educate over 25,000 students in the city.

Google India has launched a national internet safety campaign called Be NetSmart. The campaign was launched in Mumbai on 18th February 2008, in collaboration with the Mumbai Police. Since then, Mumbai Police and Google employee volunteers have reached nearly 15,000 students, 300 teachers, and 30 schools with the Be NetSmart message and eventually aim to educate over 25,000 students in the city.

Encouraged with the success of the Be NetSmart campaign in Mumbai, Google India now plans to partner with police organizations in cities across India to jointly educate students, teachers, and parents about safe internet browsing.

Be NetSmart is an interactive campaign focussed on students in sixth standard and above. The sessions in schools cover topics that range from maintaining confidentiality and not interacting with strangers online to tips on downloading content, posting pictures and online chatting. In addition to students, parents and teachers are also being educated on internet awareness and the need to be involved with children.

Shailesh Rao, managing director, Google India, has said, “Nowhere in the world is the idea that young people are the future truer than in India, so it is critical to empower our youth with all the tools that will help them build a better life. The internet is feeding the curiosity of youth — encouraging them to ask new questions and to expand the boundaries of their knowledge. The ‘Be NetSmart’ campaign is a step towards ensuring their safety online, while they continue to explore limitless possibilities.”

“Ensuring the safety of children online requires a collaborative effort on the part of parents, teachers, authorities and service providers. This campaign is one such collaborative effort. Google and Mumbai Police are aiming to reach out to students to educate them about internet security. It is vital to remember that the internet is here to stay. It is our job to teach our kids to be safe and smart,” Sanjay Mohite, deputy commissioner of police, enforcement, Mumbai Police, has said.

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