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Google features people and their inspiring stories in its new campaign for Chrome

Google India has launched a ‘The Web Is What You Make of It’
campaign as a part of Google’s global online and offline campaign celebrating
everyday people in India and around the world by capturing the best moments in
life. The campaign showcases the emotional and personal connection that people
have with the web today.

Through a series of short videos, Google wants to share how
the web has changed the lives of millions of people and helped them achieve
their dreams. It includes a variety of stories from celebrities to everyday
consumers to small businessmen.

Google India has launched a ‘The Web Is What You Make of It’
campaign as a part of Google’s global online and offline campaign celebrating
everyday people in India and around the world by capturing the best moments in
life. The campaign showcases the emotional and personal connection that people
have with the web today.

Through a series of short videos, Google wants to share how
the web has changed the lives of millions of people and helped them achieve
their dreams. It includes a variety of stories from celebrities to everyday
consumers to small businessmen.

The first video, “Letters from Dad”, debuted on June 19,
2011 across national TV channels, was inspired by a collection of true stories
about parents taking advantage of technology and web services to capture and
document the lives of their children.

The second video, “Archana’s Kitchen”, which aired last
week, tells the story of Archana who grew up in a small town in Tamil Nadu,
Coimbatore and took forward her childhood passion of cooking to the web through
Blooking (Blog Cooking). She developed a faithful set of followers online,
which culminated into a catering service along with a book deal.

According to Google, the web is a powerful platform that has
evolved significantly over the past ten years from simple text pages to a rich
interactive experience. “Google Chrome is a browser built for this new web — a
web that’s full of possibilities, a web that helps users go beyond viewing to
start doing. Today, 160 million people around the world use Chrome to explore
the web and ‘The Web Is What You Make It’ campaign is all about sharing their
stories and inspiring more people to get online and change their lives,” the
company said in a statement.

The campaign shows how the web empowers people
to amplify anything they want to do. The campaign, at its core, is about
people. It opens people’s eyes to how they can connect, inspire and impact the
world via the power of the web. It’s also an open invitation to get people
online and using the web to its full potential,” Nikhil Rungta, Head, Country
Marketing, Google India has said.

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