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Google announces launch of Posts to improve search results

Internet giant Google has unveiled its latest search feature ‘Posts’. This new feature from Google helps allows searchers to hear directly from the primary source — you — and complements existing results from across the web.

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content.

To get started, do a Google search for the name you want to claim, click on the little sentence under the Knowledge Panel asking if you manage the online presence, and follow the instructions. It usually just takes a minute or two, and once verified you can start posting immediately.

It’s fast and easy to publish text, images, videos and events, which show up instantly in search results on both desktop and mobile.

It’s also easy to schedule the timing and duration of a post and you’ll even get updates on how many people see and interact with your content.

Google shows description, news articles, tweets and links related to the topic or person or organization you search for. Apart from all these, Posts feature will show images, videos, GIFs, events, and polls related to your search.

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