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Google ads can now stream app demos

  • Google is starting to
    use its new ability to stream Android apps as an advertising tool, the
    Verge reported. Users can now stream
    apps without installing them, for a minute-long demo.
  •  
  • App streaming was
    • Google is starting to
      use its new ability to stream Android apps as an advertising tool, the
      Verge reported. Users can now stream
      apps without installing them, for a minute-long demo.
    •  
    • App streaming was
      introduced last month as a feature inside of Search. Google can already display
      search results inside of the apps installed, but streaming allows it to include
      results inside of apps that aren’t installed.
    •  
    • Putting that
      technology to use for advertising is actually pretty interesting, the report
      said, especially for something like a casual game. Streaming allows a quick
      view of what the app is all about, and helps decide on downloading the same.
    •  
    • These new ads aren’t
      rolling out widely just yet.
    •  
    • Google said that they
      remain in beta and available only to “a limited set of advertisers.”
    •  
    • On top of that, app
      streaming is also only available to phones in the US, connected to Wi-Fi, and running
      Android Lollipop or Marshmallow.
    •  

     

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