Top News

Google acquires mobile display ad network AdMob for $750 million

Google has acquired US-based mobile display advertising company AdMob for $750 million. AdMob was founded in 2006 by Omar Hamoui when he couldn’t find good ways to generate traffic for his mobile site. The AdMob acquisition is expected to enhance Google’s existing expertise and technology in mobile advertising and also help develop more effective tools for creating, serving and analyzing emerging mobile ads formats.

Google has acquired US-based mobile display advertising company AdMob for $750 million. AdMob was founded in 2006 by Omar Hamoui when he couldn’t find good ways to generate traffic for his mobile site. The AdMob acquisition is expected to enhance Google’s existing expertise and technology in mobile advertising and also help develop more effective tools for creating, serving and analyzing emerging mobile ads formats.

“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” Susan Wojcicki, vice president, product management, Google, has said. “AdMob is the quintessential Silicon Valley startup — generating impressive year on year revenue growth — and we are excited to welcome this talented team to Google.”

“I think people underestimate how important ads have been to funding the development of innovative content on the internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model,” Omar Hamoui, founder and CEO, AdMob, has said.

“We are proud of the progress we have made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust,” Omar Hamoui has added.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close