Goodricke Tea Ltd, believed for enhancing the tea culture and experience in the country and popular for their premium quality Darjeeling Tea, has recently launched its first direct-to-consumer website – www.goodricketea.com . The new site will allow the company to build its direct-to-consumer credentials and is an opportunity for the company to foray into the e-commerce market by providing an additional channel for consumers to directly connect with the brand.
Goodricke aims to highlight the tradition of gifting our loved ones this festive season, since there is nothing more soothing and heart touching than a cup of tea with a nostalgia of old moments. Cherishing this, Goodricke has given the chance to gift our loved ones with these moments, a new moment to relive the old ones, by gifting ‘Goodricke Tea’ thus aiming to build on the opportunity in the gifting segment.
At the back of its strong portfolio, the company will enhance the gifting experience for consumers through free shipping, attractive discounts and delivery all across the country in addition to customization and bulk orders. Consumers will not only be able to purchase the conventional gifting packs, but also buy the premium teas and further customize it with personalized messages and gift wrapped packs for any occasion. Goodricke has embarked on a campaign “GIFT A MOMENT GIFT A GOODRICKE” to highlight its gifting option through e-commerce.
Speaking on the launch of the website, Mr. Vikram Singh Gulia, Vice President, Goodricke Group said, “With GIFT A MOMENT GIFT A GOODRICKE we want to create avenues for our customers for gifting, especially during the festive season. We aim to go beyond the traditional gifting options, where this will all be about gifting moments to our loved ones. We have identified a massive opportunity in the gifting space that we aim to leverage through this platform. E-commerce has proven to be the fastest growing platform and we aim to accelerate our business by expanding the gifting options through our website.”
Over the coming months, Goodricke Tea Ltd. will promote this direct-to-consumer website on platforms like social media, radio and OOH so as to reach out to key consumers enabling gifting choices at the click of a button.