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GoJiyo claims 690,000 registered users; launches 3D game for Zindagi Na Milegi Dobara

GoJiyo.com, Godrej’s browser based 3D virtual world has said
that the network has crossed 690,000 registered user mark. The website has also
launched a 3D virtual game giving a chance for youth to engage with friends in
its virtual world bringing to life the ‘La Tomatina event’ of Spain inspired by
the to be released movie ‘Zindagi Na Milegi Dobara.’ Customer Centria has
conceptualised, designed and implemented the promotional campaign for ‘Zindagi
Na Milegi Dobara’ on GoJiyo.

GoJiyo.com, Godrej’s browser based 3D virtual world has said
that the network has crossed 690,000 registered user mark. The website has also
launched a 3D virtual game giving a chance for youth to engage with friends in
its virtual world bringing to life the ‘La Tomatina event’ of Spain inspired by
the to be released movie ‘Zindagi Na Milegi Dobara.’ Customer Centria has
conceptualised, designed and implemented the promotional campaign for ‘Zindagi
Na Milegi Dobara’ on GoJiyo.

Leveraging on the
popular song of the movie ‘Ik Junoon’, the activity takes place in
GoJiyo’s  Urban super city Solaria, world
(amongst the 6 virtual worlds of GoJiyo) where the gamer’s task is to throw
tomatoes at their friends in the virtual world from the Tomatina truck, have
fun and enjoy the bash. The one with the maximum number of successful hits
shall be rewarded in the real-life with a chance to meet the cast of ‘Zindagi
Na Milegi Dobara’.

Ashutosh Tiwari, Executive Vice President, Strategic Marketing Group, Godrej said, “At GoJiyo, we have always strived to design activities that are experiential for consumers. Through this contest, we hope to give our GoJiyo ‘avatars’ best of both the worlds – virtual and real. For creating a utopian world for our virtual heroes, collaboration with Zindagi Na Milegi Dobara was most appropriate. While our initiative to bring the world closer through this digital gaming and networking site has recorded a fabulous response of 7 lakh registrations in its first year, we will constantly work towards creating enjoyable and superior experience for our ‘Avatars’.”

 

Kim Saldanha, Vice President, Marketing, Customer Centria said, “GoJiyo, by its very nature has to be at the cutting edge of creativity, which for us is one of the key drivers of community building. We have provided a compelling reason for our 690,000+ community to come in-world with their friends in tow, with Bollywood as the unifying platform. GoJiyo is so much more than a ‘brand activation’, it is a completely experiential and immersive platform, with when combined with Bollywood, can provide a customer experience that he is unlikely to get EVER. GoJiyo allows for an experience with the stars in ‘Zindagi Na Milegi Dobara’.”

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