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Godrej launches GoJiyo.com to help its brand, portfolio interact with young Indians

Godrej Group has launched GoJiyo.com, an online platform for the Godrej brand and its portfolio to interact with the young Indians. According to the company, GoJiyo.com combines online gaming, virtual reality and social networking. The initiative is aimed at consolidating Godrej’s positioning as a younger, vibrant and brighter brand.

Godrej Group has launched GoJiyo.com, an online platform for the Godrej brand and its portfolio to interact with the young Indians. According to the company, GoJiyo.com combines online gaming, virtual reality and social networking. The initiative is aimed at consolidating Godrej’s positioning as a younger, vibrant and brighter brand.

Tanya Dubash, executive director and president, marketing, Godrej Group, has said, “As an integrated platform for brighter brand experiences, GoJiyo.com is geared towards building the Godrej brand’s perception and relevance to a new India and is an innovative way of signalling progress and building the Godrej franchise even amongst the 480 million consumers who use one Godrej product or the other every day, but may not be online yet.”

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