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Godrej Appliances partners Indiatimes Shopping to launch exclusive online store

Godrej Appliances has partnered Indiatimes Shopping,
part of Times Internet Limited (TIL), to launch its exclusive online store at Godrej.Indiatimes.com. The
portal will offer the entire range of consumer durables from air conditioners
and refrigerators to washing machine and microwave ovens. The portal will also
host ‘Deals of the Week’, which offers select products at competitive prices.

Godrej Appliances has partnered Indiatimes Shopping,
part of Times Internet Limited (TIL), to launch its exclusive online store at Godrej.Indiatimes.com. The
portal will offer the entire range of consumer durables from air conditioners
and refrigerators to washing machine and microwave ovens. The portal will also
host ‘Deals of the Week’, which offers select products at competitive prices.

The model of setting up partnerships with
various brands is that the warehousing and last mile fulfillment is done by
Indiatimes and the company is paid a commission on every transaction. In
January 2012, Nokia India had partnered Indiatimes to launch an online store
for its range of mobile phones called NokiaShop. We had reported earlier that Indiatimes
Shopping had earned revenue at Rs 3 crore per month through that partnership
and expected this to reach a figure of Rs 10 crore per month.

Kamal Nandi, Exe. Vice President, Sales and
Marketing, Godrej Appliances, said, “Given the increase in online shopping,
Godrej was keen to reach out to its loyal customers on the online platform,
With our expertise in the best in class products space and Indiatimes.com’s
expertise in the online retail space, we hope to bring greater value and
opportunities right to the doorstep of our consumer looking for value options. For
past several years we have pioneered out of the box marketing initiatives which
have placed Godrej Appliances amongst the leading brands in India. This
association is yet another innovative marketing initiative by us which will
change the way consumers shop in the future.”

Subhanker Sarker, COO, Indiatimes Shopping,
said, “We believe that Indiatimes Shopping is geared towards bringing
trusted and leading offline brands like Godrej Appliances onto the online
platform. We have invested in our warehouse, last mile logistics and CRM
infrastructure to support brands across categories, to jointly provide a superlative
consumer experience.”

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