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GoDaddy plans to assist SMEs set up e-commerce websites in India

Tech firm GoDaddy recently launched its ‘GoDaddy Online store’ in the country
to help small and medium enterprises (SMEs) to set up their own e-commerce websites.

Tech firm GoDaddy recently launched its ‘GoDaddy Online store’ in the country
to help small and medium enterprises (SMEs) to set up their own e-commerce websites.

According
to a
Business Standard report, SMEs will be charged a monthly fee of Rs. 999
and they will have access to payment gateway, seamless syncing with social
networking sites, free hosting with unlimited bandwidth, as well as Google analytics to monitor the business trends.

“There
has been a rapid growth in e-commerce in India fuelled by mobile devices,
changing customer behaviour and rising Internet penetration. This represents a
compelling business opportunity for SMBs,” GoDaddy Vice President India
and Australia Rajiv Sodhi told Business Standard.

Sodhi
added that the company intends to offer a complete suite of solutions to assist
SMEs come online in a simple and affordable manner and grow their business.

Currently,
e-commerce websites like Amazon, Snapdeal and Flipkart offer a marketplace
model to help SMEs sell their products online. Using GoDaddy’s solution, SMEs will be able to sell
products from their own website, the company said in a statement.

“The
solution helps them save on costs like setting up payment gateways and also
offers very low transaction fee. We have partnered CC Avenue for this,” he
added in the report.

Indian
e-commerce industry is likely to clock a compounded annual growth rate of 35%
and cross the $ 100 billion threshold in value over the next five years, according
to a recent Assocham report.

GoDaddy,
which entered the Indian market in 2012, has 13 million paying customers and 59
million domain names under management globally.

“India
is a very important market for us. It was one of the first markets that we
entered as part of our international expansion and the country will continue to
be a bedrock for offering new products,” GoDaddy Executive Vice President
International James Carroll was quoted in the report as saying.

Carroll
said there are over 50 million small businesses in India but most of these are
not online. “India has a domain penetration level of about 2
per cent, compared to 14 per cent in China and 27 per cent in the US. There is
a huge potential that the Indian market offers with its over 300 million
Internet users and 39 million already shopping online,” he added.

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