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Global streaming giant Netflix plans to launch in India by 2016

US-based Netflix
reportedly plans to enter India by 2016, reports Times of India, citing sources. 
The potential
launch could shake up India’s nascent VOD market which has seen recent entrants
like Hooq, Hotstar, Ditto TV and Eros Now.

US-based Netflix
reportedly plans to enter India by 2016, reports Times of India, citing sources. 
The potential
launch could shake up India’s nascent VOD market which has seen recent entrants
like Hooq, Hotstar, Ditto TV and Eros Now.

Domestic DTH
players are reportedly in talks to chalk out strategies to diversify beyond
television. On the cards are iconic shows including Buniyaad, Nukkad and
Malgudi Days on various mobile devices across iOS and Android.

“It’s
similar to Starbucks entering India. Everybody knew about it but cafe brands
were late to react and Starbucks came and stole the show. We don’t want to be
caught on the wrong foot,” a Tata Sky spokesperson told the Times of India.

Netflix is one
of the leading on-demand internet streaming media companies in the world with
around 62 million subscribers. More than 40 million of those users are in the
US, a market which has become crowded with HBO Now, Sling TV and Sony entering
the content streaming segment. Even Hooq, which lets a user stream and download
movies and TV shows in India for Rs 199 per month, is a joint venture between
SingTel, Warner Bros and Sony Pictures Television.

According to a
recent report by one of Silicon Valley’s leading VC firms Kleiner Perkins,
India leads the world’s internet user growth across all platforms. “We
have said we plan to be nearly global by the end of 2016. We have nothing else
to share at this point,” a Netflix spokesperson said in an e-mail, while
replying to a questionnaire sent by the Times of India.

A Tata Sky
spokesperson said that the Mumbai-based company is in talks with various
content providers. Content could be in the form of television shows or movies
that would be made available across iOS and Android platforms for a fee.
“It could also be your smart TV,” she added in the report.

Netflix and HBO
have already demonstrated scalable business models. But, a lot will depend on
content as well as technology. Current streaming costs might limit their
potential,”  Salil Kapoor, COO at
Dish TV, one of India’s largest DTH players, was quoted in the report as
saying.

Increasingly
global streaming giant Netflix has plans to launch in India by 2016, according
to a report in the Times of India Thursday.

Citing sources
familiar with the matter, the Times report said Netflix had “firmed up
plans” to enter the Indian market which is still virgin territory for VOD
companies. “We have said we plan to be nearly global by the end of 2016. We
have nothing else to share at this point,” a Netflix spokesperson told the
Times.

Last month, VOD
service Hooq was launched in India backed by Warner Bros., Sony Pictures and
Singapore telecom giant Singtel. The ad-free service includes Hollywood content
from Sony, Warner, Disney, Dreamworks and Miramax along with Indian content
from leading banners. The service is offered at a monthly price of $3.20
(rupees 199).

Another recent
new player is Hotstar backed by Fox’s Star India network. The free ad-driven
service draws on the network’s vast content library with Hotstar registering
strong digital viewership for its sports properties such as the recent World
Cup Cricket. The event clocked a total of 340 million video views, which the
network claims is the most viewed sporting event on digital anywhere in the
world.

Other potential
competitors for Netflix in India include broadcaster Zee TV’s Ditto TV and Eros
Now, owned by leading film entity Eros Group.

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