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Give tax incentive to online advertising, e-commerce transactions

In an article published in LiveMint, Hitesh Oberoi, COO and director, Info Edge India (Naukri.com), has appealed the government to put a moratorium on service tax on online advertising and database access services for five years and waive sales tax on goods and services transacted through e-commerce.

In an article published in LiveMint, Hitesh Oberoi, COO and director, Info Edge India (Naukri.com), has appealed the government to put a moratorium on service tax on online advertising and database access services for five years and waive sales tax on goods and services transacted through e-commerce.

According to Hitesh Oberoi, Internet is a cost effective targeted medium to reach out to SMEs and individuals as also for accessing global markets. “The revenue from search banner and classifieds services like jobs, matrimonials is not more than Rs 700 crore (Rs 92 crore in taxes) therefore not a large sum for the government to forego,” he has said, adding, “There is no service tax on print advertising and most internet companies are losing money.”

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