Top News

GetMeCab.com launched as an online cab booking service; eyes Rs 25 Lakh revenue in 2011-12

Gurgaon-based Unicus Infolabs has launched GetMeCab.com as a
cab booking website in India. The site was formally launched on 25 April, 2011
and has so far recorded 135 transactions and 300 registered user base. The company
is targeting a revenue in the range of Rs 22 Lakh to 25 Lakh for the financial
year 2011-2012 and plans to take this to Rs 1 crore in the next financial year.

Gurgaon-based Unicus Infolabs has launched GetMeCab.com as a
cab booking website in India. The site was formally launched on 25 April, 2011
and has so far recorded 135 transactions and 300 registered user base. The company
is targeting a revenue in the range of Rs 22 Lakh to 25 Lakh for the financial
year 2011-2012 and plans to take this to Rs 1 crore in the next financial year.

Launched by ex-MakeMyTrip business head Udai Singh, an IIT Kanpur and IIM Ahmedabad alumni, the
portal charges commission on each transaction which happens through the system and
is working to establish other revenue models like affiliate networks and SaaS
offering for the operators.

Speaking to AlooTechie about the idea behind the launch,
Udai Singh explained, “I was the product manager and business head for
international flights (online) in MakeMyTrip.com. International flights can
turn out to be a complicated product for a lot of first time buyers. My
experience at MMT showed that Indian users were ready to book online if we are
able to address his/her pain points clearly. 

“Right now there are multiple portals which allow the
customer to book other travel services (flights, hotels, rail, bus etc) online,
but there is no portal (have small players but no one is well established)
which allows the user to easily book cabs online. From market size point of
view, cab rental in India is more than Rs 10,000 crore market and is growing at
20-25 per cent annually. After MMT, I along with my team spent some time in
doing primary research in the cab rental market and found out that there are
quite a number of pain points at both supplier as well as consumer end,” added Singh.

Explaining some vendor pain points, Udai Singh explained that
the car rental vendors are fragmented and do not have effective way to market
their services. They rely on JustDial and other lead generation channels which
have a much higher COCA. Secondly, the current inventory allocation and
dispatch process is manual and it leaves a lot of room to optimize the same. And
outstation leisure trips are highly seasonal and many operators depend on these
for chunk of their revenue.

According to Singh, some end consumer pain points include no
platform to compare prices across vendors and book online, no platform for
immediate confirmation of the booking, no guarantee of service levels across
vendors and service types, and price transparency issues. “We realized that we
can add a lot of value using technology which will solve many of these pain-points
and decided to start GetMeCab.com,” Udai Singh said.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close