Gaurav Mishra, who left 2020Social as co-founder and chief executive officer in August 2010, has joined Publicis Groupe‘s public relations, events and social media network MS&LGroup in an Asia regional role. He will be based in New Delhi and report to Glenn Osaki, president, Asia, MS&LGroup.
â€œI will be leading MS&LGroupâ€™s digital and social media practice across Asia (including team members in India, China, Hong Kong, Taiwan, Japan, South Korea, Singapore and Kuala Lumpur),â€ Gaurav Mishra has said.
According to Gaurav Mishra, one of his first tasks at MS&LGroup will be to recruit senior social media specialists in India, China, Japan and Singapore, to strengthen its existing pool of around 125 social media savvy staff.
Gaurav Mishra will also be actively collaborating with Publicis Groupeâ€™s sister agencies such as VivaKi, Leo Burnett, Saatchi & Saatchi and Publicis Worldwide on â€œintegrated marketing programmes that are increasingly social at their coreâ€.
Publicis Groupe recently announced that it has agreed to acquire a majority stake in PR (public relations) agency 20:20 Media and social media consulting firm 2020Social. Postâ€“acquisition, the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.