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Gaadi.com partners with MIH Group; names Umang Kumar as CEO

Accentium Web’s automotive site Gaadi.com has partnered with MIH Group, a wholly owned subsidiary of multinational media group Naspers. Under the deal, the Gaadi business will continue to run as an independent entity, with Umang Kumar, co-founder, Accentium Web taking over as CEO, Gaadi.com. Vivek Pahwa, founder, Accentium Web, will continue to be involved at a strategic level.

Accentium Web’s automotive site Gaadi.com has partnered with MIH Group, a wholly owned subsidiary of multinational media group Naspers. Under the deal, the Gaadi business will continue to run as an independent entity, with Umang Kumar, co-founder, Accentium Web taking over as CEO, Gaadi.com. Vivek Pahwa, founder, Accentium Web, will continue to be involved at a strategic level.

“We will leverage MIH’s global expertise in the internet and automobile classifieds space to grow the business. We are seeing growth in traffic and revenues, and we would look at pushing this growth to even higher levels with the partnership,” Umang Kumar, CEO, Gaadi.com, has said. Previous to co-founding Gaadi.com, Kumar worked at 9.9 Media and ABP Group.

Vivek Pahwa, founder, Gaadi.com, has said, “This partnership with one of the largest internet groups in the world is just what Gaadi needs to push itself to the next threshold in leadership. The team is really looking forward to establishing this business as a clear leader in this space, on all measures.”

Nikita Dhingra, M&A-Head, MIH Internet India, has said, “Gaadi.com has demonstrated early traction in terms of traffic and revenue in the auto vertical backed by an excellent team. We are excited about the potential of the online auto classifieds market in India.”

“We see synergies between Gaadi.com and other MIH properties. MIH owns and operates several classifieds and ecommerce sites across the globe. In the automobile category, MIH Group owns leading sites such as otomoto.pl in Poland and auto.mail.ru in Russia,” Nikita Dhingra has added.

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