Top News

Future Bazaar invites ad agencies to pitch

Online retailing company Future Bazaar India is seeking advertising agencies to demonstrate how they will craft and build the Future Bazaar brand identity for a national mass media campaign being planned by the company. “We are looking for a dynamic partner to help us fundamentally change the way India shops,” Sankarson Banerjee, CEO, Future Bazaar, has said.

Online retailing company Future Bazaar India is seeking advertising agencies to demonstrate how they will craft and build the Future Bazaar brand identity for a national mass media campaign being planned by the company. “We are looking for a dynamic partner to help us fundamentally change the way India shops,” Sankarson Banerjee, CEO, Future Bazaar, has said.

“New customer acquisition will form the bed rock of our efforts,” Saujanya Shrivastava, senior vice president, marketing, Future Bazaar, has said. “We intend to provide triggers that drive change and adoption in shopping habits, not only with the current internet audience but among the wider urban consuming class.” [Source: Business Standard]

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close