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Furniture ecommerce portal UrbanLadder raises $1 mn from IndoUS Venture Partners

UrbanLadder.com, an ecommerce portal
selling furniture has raised its first round of funding of $1 million from IndoUS
Venture Partners. The site is launched by Ashish Goel, (ex – McKinsey, ex-COO
of ACK Media) and Rajiv Srivatsa (ex-Yahoo).

UrbanLadder.com, an ecommerce portal
selling furniture has raised its first round of funding of $1 million from IndoUS
Venture Partners. The site is launched by Ashish Goel, (ex – McKinsey, ex-COO
of ACK Media) and Rajiv Srivatsa (ex-Yahoo).

The company will use the funds to expand
the team, build the customer service infrastructure and invest in technology to
give the consumer a distinctive experience. UrbanLadder.com has recently added
Nikhil Ramaprakash as VP, Online Product, Kaustabh Chakraborty as VP,
Operations and Shubha Hegde as VP, Marketing.

“The Indian consumer struggles to find good
quality, well-designed and well manufactured furniture at reasonable prices. We
aim to delight the Indian consumer by offering a distinctive and deep product
range, a memorable shopping experience online and forthright business
practicesall of which adhere global benchmarks”, said Ashish Goel.

”Home décor is a large and under-served
opportunity. This large market requires solutions that offer customers value
and requires affordable products with a convenient buying experience. The team
at UrbanLadder have a highly differentiated approach and we are pleased to
support them in building a leading brand that stands for quality furniture and
convenient customer experience”, said Vani Kola, MD, IndoUS Venture Partners.

“We have an elegant and simple digital
store-front, with deep product information. The category suffers from a lack of
standardization in product specs and insufficient information availability,
leading to core issues in the consumer purchase process and post-purchase
dissonance. We are striving to deliver a much better, informed buying
experience to our customers”, explained Rajiv Srivatsa.

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